Countering a culture that coerces men to suppress instead of express, Jason Wilson calls readers to unlearn society's definition of masculinity and discover the power of engaging with and mastering their emotions.

For decades, Jason Wilson tried his best to "be a man" but struggled to express the full range of human emotions because the only ones he felt comfortable expressing were the traditional "masculine" emotions--anger, aggression, and boldness. This went on until he finally released years of past trauma to attain the healing he needed to become a better man, husband, father, and leader. Learning how to master his emotions and verbally process them transformed Jason's life and relationships in ways he never could have imagined. He now seeks to expose the lies that many men have been deceived to believe about manhood and bring healing to their lives.

Listen to an Audio Sample!

Battle Cry will teach men how to wage and win the war within themselves--unlearning society's definition of masculinity and empowering them with the tools needed to freely live from their hearts instead of their fears. Wilson shows readers how to

  • win internal battles before they turn into external wars;
  • master their emotions instead of being ruled by them;
  • release trauma from their past so they can live fully to their potential in the present; and
  • communicate more effectively with the people in their lives.

Brother James
April 19, 2022

Phenomenal read

Amazon Customer
March 4, 2022

I loved everything about this book. It really helped me during my divorce. I really needed to be able to understand my emotions and find a way to release and reset.

Antwan Washington
February 21, 2022

First book I've ever read that was so relatable & easy to read/understand. I will be purchasing the physical copy to have on hand to share.

February 17, 2022

I love this book I am a single mom raising two black boys which is not easy I know this book is for men but every chapter taught me something and helped me with understanding how I can do better in my relationship with my children and a man if I ever go down that road again loved the book !!!!

February 1, 2022

Every man should read it.

January 16, 2022

It’s a very good book. The only thing I don’t like is when the author talks about religion and relationship with God and bout a story in the Bible. He doesn’t talk that much bout religion in his interviews tho. I ordered his book before reading other reviews that he can be bringing that topic up. The most I enjoyed is Jason relating to his real life situations and childhood. It is worth the read and no doubt sends a powerful message. The book is easy to read, it’s less than 200 pages, BUT…his philosophy is no doubt that should not be ignored. I love how he opens up about his wife, his past mistakes, who he use to be, how he is as a father, and talks about sexual self control for men, and teaching boys from early age and keeping a family in communities. He points out a lot. The book does get better. Don’t miss out on it.

Load More



Lewis Howes - Cry Like a Man Book Endorsement 2019

"You deserve to be free, yet as men most of us weren’t taught how to process the emotional pain and trauma we experience. In Battle Cry, Jason’s leadership and wisdom shine through as he gives us the mental weapons and emotional stability needed to wage and win the war within all of us. If you want to feel free, this book will teach you how fight the right way and keep your freedom!"

Lewis Howes, entrepreneur and New York Times bestselling author of The School of Greatness

Mel Robbins

“We are in a global mental health crisis and Jason Wilson is on the frontlines making a difference by delivering real solutions. Jason is the leading expert in helping men break through with their emotions and his new book will inspire men to yell a battle cry and win the war within!”

— Mel Robbins, New York Times bestselling author of The 5 Second Rule

Trey Flowers

“Jason Wilson is a man that grew up with experiences similar to many men in society. But unlike most men, he has found the quaesitum to the problem of men suppressing their emotions to seem more ‘manly.’ He is a person that I come to and absorb knowledge about life. Since knowing and following him I have become more conscious of my mind and emotions. This book will edify whoever reads it, empowering them to master their emotions and be able to live free of the judgments of society.”

—Trey Flowers, two-time NFL Super Bowl champion


Sam Acho

“Every man is in a war. Many of us fight, but many of us don’t know how to win. Enter Jason Wilson—Jason is our guide. His words bring hope and healing. This book does the same. Battle Cry is more than just a title; it’s a call for all of mankind. A call to be the men God intended. In Battle Cry, Jason teaches us how to win the war within our hearts, minds, and souls. As a young man trying to figure it all out, I couldn’t be happier that this book is here. Thank you, Jason, for teaching me how to be a good man.”

— Sam Acho author, speaker, and nine-year NFL linebacker


Listen to an Audio Sample!

As a leader in teaching, training, and transforming boys in Detroit, Jason Wilson shares his own story of discovering what it means to “be a man” in this life-changing memoir.

His grandfather’s lynching in the deep South, the murders of his two older brothers, and his verbally harsh and absent father all worked together to form Jason Wilson’s childhood. But it was his decision to acknowledge his emotions and yield to God’s call on his life that made Wilson the man and leader he is today.

As the founder of one of the country’s most esteemed youth organizations, Wilson has decades of experience in strengthening the physical, mental, and emotional spirit of boys and men. In Cry Like a Man, Wilson explains the dangers men face in our culture’s definition of “masculinity” and gives readers hope that healing is possible.

As Wilson writes, “My passion is to help boys and men find strength to become courageously transparent about their own brokenness as I shed light on the symptoms and causes of childhood trauma and ‘father wounds.’ I long to see men free themselves from emotional incarceration—to see their minds renewed, souls weaned, and relationships restored.”